How can partners increase business through digital marketing? - Canalys

Thu 27 Oct, 10:00am - 10:30am

Host

Sharon Hiu, Analyst - Canalys

As a Research Analyst based in Canalys’ Singapore office, Sharon Hui works as part of the global channels team... [more]

Synopsis

Marketing is a perceived weakness of the vendor and channel communities. Companies often rely on legacy techniques – mail campaigns, catalogs, etc. In a digital first world, digital marketing must be paramount. Learn what some companies are doing in their marketing practices, and the results they have seen.


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