Selling into the lines of business - Canalys

Thu 27 Oct, 10:30am - 11:00am

Speaker

Jordan De Leon, Analyst - Canalys

Jordan is an Analyst at Canalys, where he leads the Channels Analysis Asia Pacific service. He analyzes the channel ecosystem and IT vendor go-to-market strategies in the region. He also... [more]

Synopsis

Channel partners know their customers’ IT departments, but the tech requirements from the rest of the organization may be a mystery. As technology become a strategic imperative for most companies, it’s critical to know how to target this opportunity. Hear about partners who have, and the challenges they faced.


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