Host profile

Nick Reynolds

Nick Reynolds

Chief Marketing Officer, Asia Pacific - Lenovo

As the Chief Marketing Officer, Nick oversees Branding, Demand-Generation, Digital marketing, Public Relations and Social media for Lenovo across Asia Pacific’s diverse markets. In 2015, Lenovo was named to Interbrand's 100 Best Global Brands list – a culmination of the company's brand, PR, and social efforts.

Previously, Nick led marketing for Lenovo’s Asia Pacific Mature Markets group covering ANZ and Japan regions. In that role, Nick was instrumental in driving the successful dual-brand strategy of Lenovo & NEC PC Brands to record-high levels of Awareness & Consideration, translating into record high market share >29%. In ANZ Nick led the successful launch of Lenovo’s Consumer Brand, with a focus on Premium Yoga products, strong Digital & Social elements and tight Retail integration this contributed to Lenovo’s consumer notebook PC market share growth from zero to 8.9% within three months.

Prior to this role, Nick served as the Executive Director for Worldwide Product Launch responsible for consumer products spanning PCs, Tablets, Smartphones and Smart TVs. Under his leadership, his team successfully launched several of Lenovo’s milestone Campaigns featuring Ashton Kutcher & Kobe Bryant personalities for Yoga PC’s, Tablets & SmartPhones which amplified brand consideration for the company across the world.

Nick joined Lenovo in 2007, bringing with him a wealth of expertise from both sales and marketing roles built at several FORTUNE 500 companies including Dell, Apple, Gateway and SABRE.

Nick holds an MBA from the Macquarie Graduate School of Management, Australia and a Bachelor of Commerce from University of Western Sydney. Nick is based in Sydney.

 

Twitter: @nickonthemove

 

Session


Vendor round table: Channel-First, Today and Tomorrow: Launching Lenovo’s new Asia Pacific Channel Portal

Thu 27 Oct, 10:00am - 11:00am

With over 95% of its global revenue coming through the channel, Lenovo has always been a channel-first company with a strong ethos of engagement and collaboration with its partners. In...


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