Choice and Competition: How to increase sales opportunities in Public Sector

Tue 04 Oct, 12:00pm - 13:00pm


Eric Jeanmougin, Director Sales - Commercial Go to Market EMEA - Managing Director AMD France - AMD

Eric Jeanmougin is responsible for the commercial go to market development in the EMEA region. With AMD since 2013 and based in France, most recently Eric served as World Wide... [more]

Jan Gütter , Public Affairs consultant and senior advisor for AMD EMEA - AMD

Jan Gütter is EU Public Affairs Consultant and Senior Advisor for AMD EMEA. Jan is a Communications and Public Affairs professional with over 26 years of experience in this area.... [more]


The times of “One Size Fits All“ in the IT business are over, in particular in public sector sales where tender requirements are increasingly complex and some of the IT hardware components are viewed as commodities. As a result, it is becoming even more difficult for IT solution providers and resellers to differentiate from the competition while providing compelling solutions.

Recognizing this trend, a new EU procurement law is putting an emphasis on competition not only on the complete product, but also on important IT components that enable differentiation such as CPUs and GPUs.

Learn more from AMD how to leverage the new legislation in your IT sales into public administrations.

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